SQUARE TOMATO
R.E.I.
R.E.I.
Holiday campaign reaches broad audience >
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Interesting strategy for this campaign: sell gear to non-outdoors people who need to buy gifts. The ads ran in women's and lifestyle magazines. Award-winning, and featured in AdWeek as an outstanding retail campaign.
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Frank Clark, art director & associate creative director
Dean Saling, Ben Steele, copywriter
Copacino+Fujikado, agency
Don Mason, photographer
Phil Banko, photographer
David Bell, photographer
